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Saturday 7 August 2010

Week 3 Holden plans Commodore engine on 85% ethanol

It is well-known that oil and gas are definite. It is also a undeniable truth that the emission of transportation has caused pollution and climate change. But the situation is getting worse and worse. What if humans run out of fuels? What if 2010 is the end of the world? I'm not scaring you!
Although renewable fuel standard engines are not new inventions, they are seldom applied. While many car companies such as Toyota implemented sustainable plans, Holden recently plans to announce a Commodore that can run on E85, which is a combination of 15 percent of petrol and 85 percent ethanol.

check out the online news story in SMH website: http://www.smh.com.au/environment/energy-smart/holden-plans-commodore-able-to-run-on-85-ethanol-as-standard-20100802-112ef.html

The introduction gives the most important information including the basic facts: who, Holden, what, rely on alcohol as car fuel, where, Australia, why, against dwindling world oil supplies. The present tense indicates that it will happen soon.
The next few paragraphs show the details of the fuel, by comparing with the traditional fuel. It's cheaper and "green", which can reduce greenhouse gas emissions. Then the article introduces how it will be applied nationally-- the E85 refuelling station will be built and the cars will be sold in Melbourne. After concluding the main idea,Berry park introduces the development of the boi-power car and why it failed. The second last paragraph also mentions the drawback of the E85 fuel car, which is it cost more fuel than the normal one. It concludes with more information: which engines will apply the fuel.

Basically, the article follows the pyramid style and structured concretely with complete information. The news angle is also clear, which is the application of renewable energy and reduce greenhouse gas emission. However, it is one-sided. If the journalist can interview expert, or maybe interview some consumers to see if they are willing to use the new fuel. But it looks more like a soft news piece, which functions to promote the new car, because all the information come from the Holden company.